Every business, from the local shop to the national brand, is fighting for attention online. Companies no longer ask “Do we need digital marketing?” They ask “Where is the marketer who can get us results?”
The marketers winning today are the ones who combine proven strategy with AI-powered speed. They research faster, write sharper, analyze deeper and launch campaigns in hours instead of days.
The AI Digital Marketing Course at GS Web Technologies is built to make you exactly that professional.
You won’t sit through theory-heavy lectures. You will build websites, rank pages, run ad campaigns, read analytics and create content with AI, so you walk out with skills you can show and results you can explain.
What Makes This Course Different?
Complete, not partial. Most courses teach one or two skills. We cover the entire digital marketing ecosystem, from SEO to ads to email to video to freelancing, so you are never limited to one role.
AI in every stage. Use AI tools like ChatGPT and Gemini for keyword ideas, content drafts, ad copy, email campaigns and reporting, while learning when to trust AI and when human judgment matters.
Learn by doing. Build a real website, optimize real pages, set up real analytics and run real ad campaigns.
Built for jobs and income. The curriculum ends with interview preparation, soft skill training, career counselling and a full module on freelancing, so you can get hired or start earning on your own.
Beginner friendly. We start from the fundamentals. If you can use a smartphone, you can learn this.
Your Complete Learning Journey: 31 Modules
Phase 1: Build Your Foundation
Module 1: Digital Marketing: An Overview
Understand how marketing evolved and why digital wins.
• Introduction, history and fundamentals of marketing
• Traditional marketing: advantages and challenges
• Digital vs traditional marketing
• Significance and challenges of digital marketing
Module 2: Market Research and Analysis
Learn to find what customers search for and what competitors are doing.
• Keywords and keyword research with planner tools
• Competitor analysis (SERP, Domain Authority)
• Content marketing strategy
• Buyer persona and inbound methodology
Module 3: Website Creation and Planning
Every marketer needs a website. Learn to plan and launch one.
• Domain names and their types, where to buy them
• Hosting servers explained
• WordPress SEO tools: Yoast, All in One SEO, Rank Math
Phase 2: Master SEO (Get Found on Google)
Module 4: Search Engine Optimization: An Overview
• What SEO is and how search engines work
• Types of SEO and best practices
Module 5: On-Page SEO
• Title, URL, meta description and keyword optimization
• Heading hierarchy, keyword density, proximity and prominence
• Image and content optimization
• Anchor text, pillar pages and topic clusters
• The art of storytelling with your content
Module 6: Off-Page SEO
• Social sharing, guest blogging and blog commenting
• Web 2.0 and social bookmarking
• Link building: quality and diversity
• Nofollow vs dofollow links and backlinks
Module 7: Technical SEO Analysis
• Website and URL structure, breadcrumbs
• UI/UX role and Core Web Vitals
• Robots.txt and canonical errors
• Redirects (301, 302, 303)
• HTML and XML sitemaps
Module 8: Local SEO
• Google Business Profile and Bing Places for Business
• Citations for local SEO
Module 9: Blogging with Wix (Step-by-Step Guide)
• Introduction to Wix and how to blog on it
Module 10: Basics of Graphic Designing
• Design your own creatives using Canva
Phase 3: Track, Measure and Improve
Module 11: Google Search Console and Bing Webmaster Tools
• Site verification and search appearance
• Understanding search analytics and site backlinks
• Managing spam backlinks
• International and local ranking, Google indexing
• Crawling issues with Bing Webmaster
Module 12: Google Analytics 4 (GA4)
• Tracking codes for websites
• User behaviour, user flow and traffic analysis
• Goal setup using Tag Manager
Module 13: Google Algorithm Updates and SEO Trends
• SEO measurement and reporting: KPIs and SMART goals
Module 14: Search Behaviour
• The role of CTR in SEO
• Search spam (Japanese hack, pharmacy hack) and how to protect sites
Phase 4: Paid Marketing and Social Media
Module 15: Social Media Marketing
• Facebook, Instagram, X (Twitter), LinkedIn and Pinterest
• Social media advertising and ad creative essentials
• Facebook algorithm, Facebook and Instagram Ads
• Pixel and analytics, LinkedIn Ads
• Social media strategies for branding
Module 16: Google Ads (Advanced Training)
The most detailed module of the course, covering:
• Fundamentals, Google Ads Manager and campaign hierarchy
• Search, Display, Video, Smart, Shopping, Local and Performance Max campaigns
• Keyword strategy, bidding and Google Ads formulas
• Ad copy, ad groups, ad extensions and keyword insertion
• Remarketing and retargeting
• Quality Score and Optimization Score
• Conversion tracking, A/B testing and conversion optimization
• Billing, troubleshooting, best practices, reporting and analytics
Phase 5: Expand Your Skill Set
Module 17: Email Marketing
• Fundamentals, deliverability, segmentation and personalization
• Email design, strategies and regulations
• Benefits of email marketing
Module 18: Mobile App Optimization
• Mobile app elements, SEO for mobile apps and why it matters
Module 19: Influencer Marketing
• Types of influencers, strategies and mistakes to avoid
Module 20: Brand Psychology
• Brand and tone of voice
• Color psychology in branding
• Real brand case studies
Module 21: SMS and WhatsApp Marketing
• WhatsApp vs SMS marketing, benefits
• Compliance and regulation
Module 22: Amazon Listing and Market Overview
• Product listing optimization and guidelines
• Product video guidelines
Phase 6: The AI Advantage
Module 23: AI Tools for Digital Marketers
• Using ChatGPT and other AI assistants (such as Gemini) for content, research, ad copy, ideas and workflow automation
You will also apply AI tools throughout the other modules, from keyword research to email drafts and campaign planning.
Phase 7: Earn, Grow and Get Certified
Module 24: Freelancing in Digital Marketing
• Basics of freelancing
• Finding work on Guru, Freelancer and Upwork
• Building your freelance portfolio
Module 25: Certification Guidance
• Google Ads, SEMrush, HubSpot and Google Measurement
Module 26: Video Marketing
• YouTube marketing, channel creation and video optimization
• Business branding through YouTube
Module 27: Affiliate Marketing
• How the model works, boosting sales and earning
• Application and approval process for affiliate programs
Module 28: Google AdSense
• Account requirements and eligibility
• Ad formats, types of earning and payment procedure
Module 29: Online Reputation Management
• ORM overview and techniques
• Managing negative feedback
• Tracking audience behaviour
Phase 8: Get Hired
Module 30: Interview Preparation
Mock interviews and practice questions to help you speak with confidence.
Module 31: Soft Skill Training and Career Counselling
Communication, confidence and one-to-one career guidance.
What You Will Be Able to Do After This Course
• Research keywords and analyze competitors
• Build and optimize a website for search engines
• Rank pages using on-page, off-page, technical and local SEO
• Set up Google Analytics 4 and Search Console
• Create and manage Google Ads, Facebook and Instagram campaigns
• Run email, WhatsApp and SMS marketing
• Design social media creatives with Canva
• Use AI tools to speed up content, research and campaigns
• Grow a YouTube channel and build a brand online
• Earn through freelancing, affiliate marketing and AdSense
• Protect and manage a brand’s online reputation
Tools You Will Work With
Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Bing Webmaster Tools, Google Business Profile, WordPress, Yoast, Rank Math, Wix, Canva, Meta Ads Manager, LinkedIn Ads, SEMrush, HubSpot, YouTube Studio, ChatGPT and other AI tools.
Career Opportunities
This course prepares you for roles such as:
• Digital Marketing Executive / Manager
• SEO Specialist
• Google Ads / PPC Specialist
• Social Media Manager
• Content Marketer
• Email Marketing Specialist
• E-commerce and Amazon Marketing Executive
• Affiliate Marketer
• Freelance Digital Marketer
• Brand Strategist
• Or start your own digital marketing agency
Who Is This Course For?
Students and Graduates: Add a high-demand skill to your resume before you graduate.
Job Seekers: Enter one of the fastest-moving industries, with no experience needed.
Working Professionals: Switch careers or upgrade your marketing skills.
Business Owners: Stop depending on agencies. Market your own business and see your own results.
Freelancers and Homemakers: Learn a skill you can use to earn from anywhere.
Why Learn at GS Web Technologies?
Practical training. We focus on doing, not just listening.
Complete curriculum. 31 modules from basics to advanced, with nothing left out.
AI-ready. Learn to combine human creativity with AI efficiency.
Career support. Interview preparation, soft skills and career counselling are part of the course.
Portfolio building. Leave with real work you can show employers and clients.
Supportive trainers. Ask questions, get doubts cleared and learn at a comfortable pace.
Frequently Asked Questions
Do I need any prior experience?
No. The course starts from the very basics and builds step by step.
Is this course suitable for non-technical students?
Yes. Students from any background, including arts, commerce, science and management, can learn digital marketing.
Will I learn AI tools?
Yes. AI tools are part of the training, and you will learn how to use them for research, content and campaign work.
Will I work on practical projects?
Yes. You will work on hands-on assignments and live campaign practice throughout the course.
Can I earn as a freelancer after this course?
Yes. A full module covers freelancing platforms, portfolio creation and finding clients.
Will I get certification support?
Yes. We guide you toward industry certifications such as Google Ads, SEMrush, HubSpot and Google Measurement.
Do you help with interviews?
Yes. Interview preparation, soft skill training and career counselling are included.
Ready to Get Started?
The Future of Marketing Is Digital. And It’s Powered by AI.
You can keep waiting for the right time, or you can start building the skills that businesses are hiring for right now.
Yesterday is gone. Tomorrow is uncertain. Start NOW.