- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Must have proven experience in GMB ranking
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Experience in Paid marketing Ads Such as Google Ads, Text and Display and Bing Ads as-well.
- Should be Social Media Savvy.
Skills: SEO, SMO, PPC, Ads, Google analytics etc.
Requirements:
- Fluent in written as well as oral communication skills
- Should be punctual, disciplined, and detail-oriented
- Should be an eager learner
- A good team player who is happy to upgrade his/her knowledge on the job.